"Your Professional Advantage"

CPREA

Geoff Baldwin Mon 03 August 2015

Results of CPREA National Licensing/Training Survey

Warm Greetings,

Firstly, thank you to the many thousands of you who participated in the recent CPREA National Survey – Real Estate Licencing in Australia.  Your response to this very important matter affecting our “Profession” is appreciated and valued, shedding undeniable new light and impetus on this most controversial matter.

Your National industry body, CPREA, has now completed the most comprehensive survey ever conducted into the controversial issue of national licensing and training for the real estate industry, and we are now pleased to provide you with the results.

There has been much discussion about this important subject with many conflicting opinions, opinions often influenced by personal or state based ideals and interests. With this in mind, CPREA set out to complete this national research so as to provide a clear unbiased overview of what our Industry genuinely desires in regards to national licensing and related issues so critical to the standing and future of our “Profession”.

While some state bodies have argued to maintain the status quo or in some cases to have their own state’s qualifying requirements introduced nationally, CPREA in an attempt to identify what are the genuine wishes of the majority of industry participants, made the decision to go straight to those who are directly affected and in so doing invited over 42,000 to participate in this survey.

It is recognised internationally that for a survey to be considered valid a minimum of 5 percent of those invited to participate should respond. With that in mind we are pleased to report that in excess of 12 percent of those who were invited, completed and returned the survey - leaving no doubt that the results are an absolute reflection of what our industry desires.

In short, the overwhelming call is for uniform national licensing and for the educational requirements and the ongoing training to be of a uniform high standard.

Summary of results follow.

Question

National Response

Who should administer a National Licencing process for Real Estate in Australia?

National Body – 73.4%

(National Industry body – 41.8%
National Government body – 31.6%)

Should there be one "National Licencing" process for Real Estate in Australia?

Yes – 87.5%

How much industry experience should an individual obtain before they are granted a Real Estate Agent's Licence?

2-3 Years - 53.5%

1 year - 20.6%

Should there be one (1) standard/consistent educational requirement for licensed agents across Australia?

Yes – 91.2%

Should there be one (1) standard/consistent educational requirement for Sales consultants/representatives across Australia?

Yes – 90.2%

Should there be one (1) standard/consistent educational requirement for Property Managers across Australia?

Yes – 90.3%

Should there be one (1) standard/consistent educational requirement for Strata Managers across Australia?

Yes – 89.8%

Should there be one (1) standard/consistent educational requirement for Commercial Real Estate professionals across Australia?

Yes – 90.8%

Are leadership and management skills essential in running/managing a Real Estate Agency?

Yes – 98.6%

Shouldleadership and management skills be part of the educational requirements forobtaining anAgent's licence?

Yes – 87.3%

Are financial management skills (eg business budgets, profit and loss) essential to own/manage a real estate agency?

Yes – 91.0%

What is an appropriate length /duration for a Real Estate Sales persons course?

2-3 weeks - 51%

More than 3 weeks – 38%

What is an appropriate length / duration fora Property Managerscourse?

1-2 weeks - 71%

Would it be ideal for a Real Estate sales person tocomplete a "cadetship/mentoring" process for the first 12 months in their role?

Yes – 86.0%

Would it be ideal for a Real Estate property manager tocomplete a "cadetship/mentoring" process for the first 12 months in their role?

Yes – 85.0%

How many hours of learning should a Licensed Real Estate Agent be required to complete each year to update their professional skills and knowledge and maintain their Licence?

10-20 hours - 59%

More than 20 hours – 31%

How many hours of learning should a Sales Representative/ Consultant or Property Manager be required tocomplete each year to update their real estate skills and knowledge and maintain their licence/registration?

10-20 hours - 65%

More than 20 hours – 24%

As Chairman of CPREA I assure you that your National industry representative body will be ensuring that these results are shared and acknowledged at the highest level.

Thanks for taking the time to consider this important issue as it greatly affects the standing of our profession.  By the way, if you are not yet a Certified Practising Real Estate Agent (CPREA) we would love to have you on board. CPREA is about putting its members well ahead of the bunch and providing them with tangible points of difference.

Geoff Baldwin

 

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