"Your Professional Advantage"


Geoff Baldwin Fri 21 February 2014

New Professional Body launched for Real Estate Industry

CPREA (Certified Practicing Real Estate Agents), a new professional body for the real estate industry has been launched this week and is currently embarking on a membership drive across the Country, foundation chairman, Geoff Baldwin, announced today.

“Two subjects that are constantly discussed by real estate people throughout Australia are the public perception of our Industry and the seeming lack of will to develop our own (Industry owned) national real estate website”, Mr Baldwin said.

“We all like to think of ourselves as being members of a “profession” and there is absolutely no logical reason why we can’t continually lift our actual and perceived standards along with our public perception. These will not be achieved however, unless a completely different and far reaching approach is introduced and adopted by the majority of Australian agents.

“For the past 18 months a group of dedicated people including myself have been working towards a solution to address and correct the above two challenges and this week CPREA  is being launched across Australia.

“We are also currently forming a national CPREA steering committee that will provide ongoing representation for each state and territory and we invite interested agents to contact us to discuss.

“A very significant investment has been made in getting this project to the point of launch however its ongoing growth and success will rely on progressive real estate people coming on board as members.

“CPREA is predominantly a body that recognises the experience and or educational efforts and accomplishments of agents, salespeople, property managers and other professionals directly involved with real estate.

“Many RTOs (Registered Training Organisations) have already come on board across the Country and this growing list of RTO’s along with other accomplished, respected non RTO presenters, trainers and speakers will be approved to provide training to CPREA members.

“Put quite simply, members will need to achieve a specified level of training to maintain their professional membership status and to be recognised by the public as a CPREA member. We have no doubt that in the very near future prospective sellers will be seeking out CPREA members to look after their business.

“Members will be provided their initial accreditation based on their current qualifications and experience and will be qualified to use the ‘CPREA’ post nominal after their name.

“As a significant bonus we are pleased to announce that CPREA will also be launching a new national real estate website which will be offered free to CPREA members in the first twelve months after which a small monthly subscription fee (a fraction of that being charged by the major portals) will be levied. Importantly, it will progress to total ownership by industry participants however with no controlling shareholding by any individual, real estate group or company.

“We understand of course that there are a myriad of new sites claiming to be the answer to our Industry’s online challenges however the critical key is that this site will be world class and it will be owned by our members.

“The site, www.roomeo.com.au has been registered, trademarked and will be launched in “beta” format in April and to the public in early May. We have already completed feed arrangements with some of the popular feed hubs and are working with many others so the feed process will involve a simple tick box for agents.

“Once we have sufficient data CPREA will provide sales evidence and other reports, to our supporting members free of charge.

“Industry members who would like to learn more are asked to visit www.CPREA.com.au where they will find a very attractive Foundation Member offer providing significant savings and ensuring they are the first CPREA member in their area.

“We believe this is a huge step forward towards a truly national representative body for our wonderful Industry and an opportunity for us all to take back control over of our professional (and online) destiny”, Mr Baldwin said.


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